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Sarah UKFast | Account Manager

Google Unveils Tool Set For Web Hosts

Choosing to work closer with hosting providers, Google ( has released a new tool set letting hosting companies better integrate Google services (including Webmaster Tools, AdSense, Custom Search, and Site Search) into their control panels, use Google branding and generate referral fees.

According to the company's announcement this week, Google Services for Websites will make it easier for hosting customers to generate traffic, monetize websites, and add on-site search capabilities by integrating Google services into their control panel, letting customers create accounts, submit site maps, add search, and place ads on their websites without giving over clients to Google.

Also, as a Google partner, a host can display a Google badge to highlight their integration. Google has also given AdSense members and customers who upgrade to Google Site Search the opportunity to generate referral fees.

"We are excited to have Google Site Search as part of the program because it provides us with better partner opportunities with the web hosting community," Nitin Mangtani and Dave Kim wrote on the official Google Enterprise Search team blog. "Webhosters who participate can enroll in the Google Affiliate program which allows them to get referral fees for every customer who creates [a] Google Site Search."

Hosting service providers can now make use of multiple Google APIs and add these services for their customers at no cost.

Perhaps realizing that it must cooperate more with web hosting providers, Google Services for Websites is Google's latest attempt to work along with web hosts following its extension of its Webmaster Tools to qualifying hosting providers in July 2008, helping customers understand site traffic and diagnose potential problems by providing insights into how Google crawls and indexes their site.

Google Services for Websites is automatically available to existing access providers (those enrolled in the Webmaster Tools Access Provider program), however, hosts will still need to integrate the new services into their control panel. As well, certain services may need additional approval.

Google Services for Websites has already signed on partners including Go Daddy, IPOWER, StartLogic, PowWeb, FatCow, BizLand and EasyCGI, which have already integrated various Google services into their customer console.

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