Google To Consider Site Speed When Delivering SERPs

On Friday 9th of April 2010, the whole world flocked to the Google Webmaster Blog, where it was officially announced that speed has been added to the algorithm.

This has led to very mixed reviews from the public but the idea is that speed is an essential factor to a websites success in search engine rankings.

As Google put it themselves, "Speeding up websites is important - not just to site owners, but to all Internet users. Faster sites create happy users and we've seen in our internal studies that when a site responds slowly, visitors spend less time there"

They then carry on by saying: "Faster sites don't just improve user experience; recent data shows that improving site speed also reduces operating costs. Like us, our users place a lot of value in speed - that's why we've decided to take site speed into account in our search rankings."

Whilst Google's Search Quality expert Matt Cutts maintains on his personal blog that factors like "relevance, topicality, reputation" are also crucial, it has never been more important to monitor "how quickly a site responds to web requests".

There are many elements to consider in regards to a websites speed that must be carefully considered by SEO experts, webmasters and hosting providers. This event will be an opportunity for experts to gain an edge in search engine rankings, so keep an eye out, as the whole digital industry will no doubt be tweeting and blogging like mad!

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