National Express free Wi-Fi triples usage
The number of commuters using wireless (Wi-Fi) Internet access while onboard National Expresses East Coast railway line has increased from 30,000 to over 100,000 (January), following the introduction of a FREE Wi-Fi service.
Previous owners, GNER, charged £4.95 an hour in Standard accommodation and offered the service as a complimentary extra in First Class. New owners, National Express, estimate that 85% of laptop equipped customers choose to use the Wi-Fi service at some point during their trip.
The 2Mbps on-board link (shared between passengers) is delivered by a combination of satellite and mobile 3G/GPRS networks. Alan Hyde, head of communications at National Express East Coast, claims that FREE Wi-Fi is attracting customers that would have previously gone by air:
"Anecdotally, major employers along the East Coast route tell us that the addition of Wi-Fi is another reason for them to switch from air to rail, as it is much easier for their employees to stay in touch and keep working while on the move."
Return to hosting news headlines
View Hosting News Archive