Web hosting provider Dotster announced on Thursday it is offering EmailBrain, a new tool for creating, managing, sending and tracking newsletters and email campaigns.
The new tool provides small and medium businesses with an email campaign and newsletter management and delivery system that helps businesses target the demographics of their customers.
EmailBrain marks the second new value-added service Dotster has launched in a month. In June, the company began offering Dotster Connect, a complete suite of social networking and media sharing capabilities that enable businesses to engage users via interactive features such as community forums, blogs and polls.
EmailBrain provides web-based tools to produce, distribute and track content-rich email based marketing, sales and promotional campaigns.
"EmailBrain incorporates a powerful feature set that enables businesses to manage their brand image and messages with email newsletters," says Clint Page, CEO of Dotster. "It includes a full suite of tools within its template library for online content creation and online content storage. Combined with a powerful HTML editor, template library, online image and document hosting capabilities and foreign language capabilities, EmailBrain allows even beginners to easily create dynamic looking HTML email marketing campaigns."
The service enables users to create an email campaign or newsletter program with an advanced delivery platform. EmailBrain helps facilitate a high delivery rate by using a set of delivery tools and methodologies guaranteed for success.
The service maintains "white list" status with the top ISPs including AOL, MSN/Hotmail, Yahoo and Comcast, ensuring that these important communications end up in the inbox of customers.
The EmailBrain platform features many high-end and sophisticated tracking mechanisms. Through real-time Web-based reports and analytics, businesses have access to high level and detailed views on open, read and/or click through rates for campaigns. Each business receives a high level view of the campaign results, plus the ability to drill-down into the specifics of the data.
EmailBrain also includes many advanced List Management features, such as Import/Export Wizard, Subscribe and Unsubscribe Management features and HTML Forms Wizard. These features help email marketers save time and deploy more efficient email campaigns.
The cost-effective email marketing solution includes a starter plan that Dotster claims is "less than one-third the cost of leading competitors."
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