dotMobi launches Instant Mobilizer

dotMobi, the company behind the .mobi internet domain name for mobile phones and the developer forum, today announced the availability of Instant Mobilizer, a service that brings small-to-medium businesses (SMBs) around the world in touch with their customer base quickly and affordably through the mobile web without any development effort.

The company articulates that with Instant Mobilizer, it is driving the growth of the mobile web by giving small business owners the ability to take their existing PC-based web site assets and create mobile-ready sites that work on any phone, on any network.

It avers that it has specifically designed Instant Mobilizer to meet the needs of small business owners globally with features such as:

* Immediate, easy access to key web site information like phone numbers and addresses with automatic links to GoogleMaps

* Quick phone number links that call a business with one click

* Business colors and logos maintained for ensuring a SMB's brand identity is consistent

* Ongoing mobile site upgrades with additional interactive features coming online every month

Catrina Sheridan, dotMobi's VP of Product Deployment, said, "This January, the .mobi domain was recognized by Small Business Trends as one of the 'Top 10 Global Trends for Small Businesses for 2009' due to the mobile Web's global reach and ability to penetrate emerging markets. Instant Mobilizer provides a complete solution for the mobile Web development headaches that SMB owners often run into when trying to increase their market share without a large IT budget. It also enables them to effectively reach people on their mobile phones, a rapidly growing segment of their customer base."

"Instant Mobilizer is intended to augment, rather than compete, with the relationship we have with hundreds of mobile Web developers and designers around the world," Trey Harvin, dotMobi's CEO, added. "Instant Mobilizer will introduce millions of SMBs to the mobile Web for the first time, and a more mobile-savvy marketplace will improve the prospects for the entire mobile Web development community."

"Since almost all SMBs have a PC-based Web site, this is an easy and inexpensive way to give them the power to make that site mobile without having any technical expertise," said Trey Harvin, CEO of dotMobi. "Instant Mobilizer gives business owners the ability to differentiate themselves in a tough market - at an affordable cost. There's no development effort with Instant Mobilizer. It automatically integrates high-end features like map directions and phone numbers formatted for one-click calling directly to a business."

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