Virgin Media has this morning announced plans to begin the first part of a major broadband upgrade programme, which will see customers of its 'L' tier cable broadband package upgraded from 4Mbps to 10Mbps for free!
The upgrade will be rolled out by regions from late February and complete during the latter half of summer. Virgin hopes that the move will reinforce their position and make the package more attractive against the markets many competing 'up to' 8Mbps ADSL products:
The speed upgrade was announced on the eve of a high level Government symposium on "Superfast Broadband" which Neil Berkett, acting CEO of Virgin Media, is speaking.
Neil Berkett, said: "Virgin Media's cable network gives us a natural superiority over other broadband services and we're delighted to reward our customers with this free upgrade.
We've barely scratched the surface of what's possible with our cable network, and we will continue to look for new ways to satisfy the growing demand for even faster broadband in the UK. We're proud to be leading the country's superfast broadband revolution."
Following successful trials in Ashford, Folkstone and Dover, Virgin Media will also be extending its upgrade programme to a superfast 50Mb. Virgin Media currently offers its customers a top speed of 20Mb, and the new 50Mb service will be made available to over 9 million homes in the UK by the end of 2008.
Superfast broadband speeds will provide customers with a more enjoyable, richer online experience, and will allow families with more than one computer to do more at the same time including, browsing, playing games, making internet calls and downloading music.
In addition, though it's not stated in the press release, we've also learnt that upload speeds will be increasing to 512Kbps. Virgin Media are clearly doing all they can to take advantage of their more durable cable infrastructure, which will aid them when BT finally introduces its ‘up to’ 24Mbps ADSL2+ technology later this year. Further details can be found here:
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