UK based 360 Investments Ltd, today announced the sale of its Domain Name Portfolio Assets covering a variety of sectors including business, career, education, computers, entertainment, finance, sports and travel. The company claims that the full portfolio, that has been independently valued at over £500,000 and can be viewed at www.360investments.com, contains nearly 500 domains, the majority of which contain the increasingly popular and valuable 360.com suffix on keyword domains.
The company explains that the brandable aspect of the 360 domain is increasing in importance as many of the one word generic domains are becoming highly priced. The keyword within the domains helps to convey the nature of the website it leads to or the business behind that site and this is essential for marketing and brand awareness.
The company avers that it has already completed the sales of Law360.com, MBA360.com, Careers360.com and more recently, LawSchools360.com and Insure360.com, reflecting an ongoing interest in the portfolio, which lends itself particularly well to online branding, especially since some of the major online players, such as Yahoo, Microsoft and Norton have launched flagship products using the 360 brand.
Neil Williamson, the co-founder of 360 Investments Ltd, confirmed that the company is letting the domain name portfolio go due to a change in focus, "After almost 10 years, we have decided to move out of the domain name arena and turn our focus to the other projects that we have in the pipeline. I am pleased to say that we have experienced a higher than expected demand for the domains and are very pleased with the divestment progress so far."
He continued, "The brandable aspect of the 360 domain is undoubtedly increasing in importance as many of the one word generic domains are becoming so highly priced. The keyword within the domains helps to convey the nature of the website it leads to or the business behind that site and this is essential for marketing and brand awareness."
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