Record number of domain names sold in 2010

There has been an 18.6 per cent increase in domain name sales on Q4 2009 and the highest recorded number of domain names sold in a quarter, according to new research.

The data, from domain marketplace Sedo, highlighted that the top priced domain name sale globally was, selling for $ 1 million (£652,188).

This was followed by, for 587,500 euros (£507,496), and as the third top sale of the quarter, selling for $300,000 (£257,146).

Tobacco was the top selling domain category during this time, followed by domains relating to computer software and those that reference regions, countries or cities.

In Q1 2010, 11,942 domain names changed hands, of which the most popular generic Top-Level Domain (gTLD) domain extension remained .com, making up 76 per cent of all sales.

The frontrunner under the country code Top Level Domains (ccTLD) was .de, making up 38 per cent of country specific extensions. Surprisingly, .eu (36 per cent) was the second most traded ccTLD extension, followed by in the third place at 13 per cent.

Liesbeth Mack-de Boer, CSO of Sedo comments, "The domain name industry is in top shape. A number of industry changes have benefited the business including the introduction of one and two character domains and the launch of International Domain Names that use non-roman scripts.

"Our Price Suggestion Tool has supported the growth of the industry, while the re-launch of our website has helped make the buying and selling of domain names easier than ever."

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