The scheme, first announced by Government in June, aims to dramatically cut waste Six places across England have been chosen to be the country's first "Zero Waste Places" in a scheme launched by Government.
Ranging from a residential street to an entire region, these six places will go as far as possible to reduce the environmental impact of waste in homes, workplaces and in the community.
Environment Minister Jane Kennedy said: "Across England, we are seeing communities come together with innovative ideas and a shared determination to tackle waste locally.
"These six zero waste places will test what can be done to make it easier for people and businesses to change the way they view and deal with waste."
The six places are:
London Borough of Brent, which will develop 20 Green Zones across the borough by September 2009
Shenley Church End in Milton Keynes, where nearly 1,500 homes, two schools and a number of businesses will aim to cut waste and litter
Kings Lynn in Norfolk, which will aim to turn its historic Tuesday Market area into a zero waste place
London Borough of Lewisham, which will run an Eco-Street initiative affecting about 100 properties
Peterborough, which will run a Zero Waste City Centre initiative covering more than 200 retailers and offices, including the council offices and Town Hall
The West Midlands, which will create a Zero Waste Region focusing on businesses and organisations that produce a large quantity of waste
The Zero Waste Places scheme will be run for Defra by the BREW Centre for Local Authorities, a body which provides support to local authorities in encouraging business communities to reduce their impact on the environment.
Susan Kent, BREW Centre Manager, said: "These places will go as far as possible to reduce, reuse and recycle all types of waste whether it's from a home, a school or business.
"We are really looking forward to working with the six places, and seeing how their approaches can change our behaviour towards waste."
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