WRAP launches three-year plan
Reducing landfilled waste by 8m tonnes and saving 5m tonnes of carbon emissions are two of the challenging targets that WRAP has set itself for the next three years.
The Government-funded Waste & Resources Action Programme announced its 2008-2011 Business Plan on Wednesday.
The organisation, which started work in 2001, is credited with helping create an extra 5.8m tonnes of recycling processing capacity in the UK.
Its most recent campaign, the Love Food Hate Waste drive launched in November, met its interim target of reducing food waste by 100,000 tonnes by March 2008.
Liz Goodwin, CEO of WRAP, said the organisation was confident of meeting the new targets.
"In our new Business Plan we have set ourselves an incredibly tough challenge but one which we believe we are equal to meeting," she said
"Whilst we are making good progress in helping to reduce waste and recycle more, there is still an important job to do to make an impact on the environment and the economy."
Earlier this year, Defra confirmed it was slashing WRAP's budget for 2008-09 by 30% compared to the previous year.
Asked if the organisation could still achieve its ambitious targets in light of the funding cuts, a WRAP spokeswoman told edie: "While the cut in funding was disappointing, it was in line with our expectations, which allowed for a 25% cut with an additional 5% window.
"The final budget means WRAP has a substantial sum to deliver our important and stretching work programme geared to help lessen the impact of climate change, maximise resource efficiency and help deliver Defra's Waste Strategy.
"We have reviewed our plans in light of our new budget and will continue to work hard to preserve our targets for the new WRAP 2008-2011 Business Plan."
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