Shoppers 'displaying greener buying habits'

Most UK shoppers have adopted more environmentally friendly shopping habits, according to a new consumer survey.

Joint research from IMRG and eDigitalResearch today reveals greener attitudes towards shopping, with 85% of people stating that their awareness of environmental issues has changed their food shopping habits, with over 90% using 'bags for life'.

This follows breaking news that M&S has announced an astonishing 80% reduction in the number of plastic bags handed out.

The research was conducted in the lead up to IMRG's annual OnLine Green Awards (OLGAs) which are being held to celebrate those retailers who have adapted their retail strategy to become more socially responsible.

The survey proves the need for online retailers and suppliers to become more environmentally aware as the large majority (57.4%) of people surveyed recognise the need to do more to lead a 'greener life'. However, 45% of people were discouraged to act due to the high cost associated with greener goods.

James Roper, CEO for IMRG, comments on the results: "The results of the survey are very welcoming and demonstrate that while cost is a prohibiting factor, people are becoming more increasingly aware of environmental issue. For example, 85% of people stated that their awareness of environmental issues has changed their food shopping habits, with the majority saying that limited, easy-to-recycle product packaging influenced their product choice and over 90 per cent are using 'bags for life', which is very encouraging."

Chris Russell, Director of eDigitalResearch comments: "Our experience and expertise in creating and executing online surveys allows us to quickly gather public opinion. The findings show that more people are actively looking to reduce their carbon footprint and increase their fuel economy through car-share schemes to work and an increased use of public transport.

Attitudes are also changing towards more environmentally friendly shopping with younger people more likely to purchase organic fruit and vegetables and the mid-forties and above keener to shop at local farmer's markets."

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