Consumers motivated to 'go green' by cost savings

People in the UK are more motivated to adopt energy saving measures in the home if they will save them money, according to new research. has revealed that among the concerns of consumers is environmental issues and rising fuel prices, with 44 per cent of people claiming that they will go green in the next few months.

Some 53 per cent of people admitted that they would be more inclined to take energy saving measures if it would reduce their outgoings.

Paul Baxter, director of commercial and partnerships at the website, commented: "Homeownership clearly is an important point in people's life when they re- consider their impact on the environment.

"It is not surprising to see that homeowners are taking swift action to take advantage of the money savings to be had through being green."

One such consumer, Gay Cossins of West Sussex, was recently reported in as having renovated her home to high energy efficient standards, meaning that her gas and electricity bills are only £26 and £60 respectively.

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