UK 'worst in Europe' at recycling old technology
UK consumers are the worst in Europe when it comes to recycling their old gadgets, says PC maker Dell.
Research by the PC manufacturer, which runs its own recycling scheme called Takeback, revealed that 80 percent of Germans correctly recycle their old technology on a regular basis compared to just 50 pe cent of Brits.
The survey also highlighted that most of the UK is unaware of recycling schemes such as the Waste Electrical and Electronic Equipment Directive (WEEE) Directive, which mandates all manufacturers to offer hardware takeback schemes. But half of UK consumers are not aware of the WEEE Directive or what their hardware providers offer in the way of disposing old hardware. Around 85 percent admitted they are guided by the media more than the government when it comes to recycling technology.
The study found 13 percent of UK consumers do not recycle electrical goods at all, more than four times as high as the figure in Germany.
The research suggests different motivations behind recycling depending on sex, age and geography.
It tells us that electronic manufacturers need to adopt a more targeted approach in communicating the free technology recycling initiatives available and why it's so important to get involved, said Jean Cox-Kearns, recycling and takeback manager at Dell.
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