The government will today issue a challenge to the UK's top 100 business leaders, as well as the top 100 media personalities, urging them to sign up to a high-profile campaign to promote action on climate change.
Cabinet ministers Ed Miliband, Lord Mandelson and Ben Bradshaw have joined with CBI director general Richard Lambert to write to the bosses of the UK's largest 100 firms, requesting that they sign up to the international "TckTckTck " campaign and publicly support efforts to deliver a robust deal at the forthcoming Copenhagen climate negotiations.
Launched by former secretary general of the UN Kofi Annan, the "TckTckTck" campaign aims to mobilise public support for an international deal to combat climate change.
He recently wrote to 100 world leaders, including Gordon Brown, urging them to support the campaign and the UK government has now passed on the message to chief executives at the country's 100 largest businesses. It has also called on them to pass on the letter to their 100 largest customers and suppliers to garner further support for the campaign.
Climate and energy secretary Ed Miliband said public support for an international deal from high-profile figures would make it easier for politicians to deliver a meaningful treaty at December's climate change conference in Copenhagen.
"Governments have to show leadership to get the deal we need at Copenhagen," he said. "But we also need all parts of society to show it matters to them. I welcome the 'TckTckTck' campaign… [it] can help ramp up global pressure for the best possible climate deal in Copenhagen."
His comments were echoed by Lambert, who argued that there was a strong commercial case for firms to support the campaign. "Business is looking to the Copenhagen talks to deliver a robust global agreement that gives companies confidence to make long-term investments in low-carbon products, while remaining internationally competitive," he said. "If we can get the right deal, companies will grasp the nettle by developing exciting new technologies that will reduce carbon emissions for both the developed and developing world."
Several firms have already signed up to the campaign, including Marks & Spencer and Lloyds Banking Group.
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