Tesco is to roll out charging points for electric cars at a number of its stores.
The supermarket giant will set up the charging facilities in its car parks and will start the initiative in London, with the intention of expanding it nationally if the programme is a success, the Sunday Times reported yesterday (May 31st).
Tesco's chief executive, Sir Terry Leahy, told the newspaper: "It is the same as anything else in a modern economy. It starts with the consumer getting interested in the subject."
He added: "As Arnie Schwarzenegger [governor of California] has said, 'you have got to make it cool to be green' and not make it worthy. You have to encourage people to want to consume the same as other people."
The initiative, which will help in the reduction of vehicle carbon emissions, is to be trialled in the Kensington and Vauxhall areas of the capital.
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