A study from the University of Minnesota has shown that people are more likely to buy environmental products when they are aware of being seen by others.
Conducted by scientists at the University's School of Management, the research has shown that altruism could be mainly responsible for the purchasing of green goods.
Participants in the study choose environmental products in public more than online when others could not see.
When they did not know that their choices were on display, participants tended to select luxury goods over green products.
The study said that consumer behaviour around environmentally kind produce, is often driven by the desire for the status than an inward sense social consciousness.
A study conducted by Shelter and the Royal Institute of British Architects found that climate change and energy saving were not high on homeowners' priorities.
Just 12 per cent said they actively want to make their homes more environmentally friendly, with 74 per cent saying that improving the appearance of the house was the most important issue for them.
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