Sony has today revealed the details the 40-year company environmental programma which it anticipates will result in a "zero environmental footprint" by 2050.
The new programme comes following a scathing report on the company from environmental action group Greenpeace. Their report claimed that Sony was not utilising their own innotavtional skills to tackle the growing issue of climate change.
Greenpeace also criticised Facebook for choosing to host their site in the US and run their data centre on non renewable coal rather than opting for a more ethical fuel solution.
In response to this report Sony has outlined its short term environmental goals. It aims to reduce the energy consumption of its products by 30 per cent and cut the amount of waste it produces by 50 per cent in the near future.
Sony's president Sir Howard Stringer stated: "From the development of new materials and energy-efficient technologies, to the introduction of better processes in manufacturing and production, we will work aggressively to meet the ambitious targets we are setting for ourselves and, at the same time, establish a model for others in our industries to follow."
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