The recession has led to a decline in interest in environmental concerns when purchasing a vehicle, a recent survey has claimed.
According to the report from Carmony.co.uk, fewer people hunting for a vehicle are concerned about the environmental effects of the car with the overwhelming majority (86 per cent) putting price as the "deciding buying factor".
Alan Hazelhurst, managing director at Carmony, commented: "Even though the worst of the recession appears to be over, consumers are still looking for the best deal, sacrificing the environment and choosing a car that suits the budget, not the green conscience."
He added: "This research does reinforce the need for cost-efficiency in the environmentally friendly alternatives."
With just 21 per cent of votes, environmental credentials ranked 12th on Carmony's scale of the top buying factors.
However, as new technologies become more readily available, energy efficient vehicles from major manufacturers could become more affordable in the future.
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