Say what you will about Microsoft's products; the company can at least claim a commitment to sustainable marketing practices.
Microsoft's 2009 Convergence event, scheduled for March 10-13 in New Orleans, will hopefully be able to achieve BS 8901:2007 status.
BS 8901 is a British sustainability standard developed specifically for the events industry. The standard encompasses a wide range of environmental requirements, and applies to everything from large festivals to business meetings.
Last year's Convergence event used an internal sustainability benchmark. Microsoft's corporate team will test and validate its past practices with the help of BS 8901.
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