London Mayor teams up with Thames on tap waterKen Livingstone has joined forces with Thames Water to launch a new campaign to persuade pubs, clubs, restaurants and hotels to offer their customers tap water rather than bottled mineral water as first choice. Drinking bottled water rather than that which comes straight out of the tap leads to a far greater carbon footprint as there are emissions linked to its production, storage, transport and disposal. The London on Tap campaign seeks to highlight that tap water is just as good and almost indistinguishable in terms of taste. The campaign is sponsored by Green Party London Assembly Member Jenny Jones and backed by Environment Minister Phil Woolas. Its aims are to:
- Raise awareness of the high quality of London's tap water, the impact of bottled water on climate change and the environment, and its benefits to health and well-being
- Empower customers in bars and restaurants to ask for tap water rather than feeling obliged to ask for more expensive bottled brands
- Encourage restaurants, bars and hotels across London to support London On Tap and proudly serve tap water to customers, giving them a real choice about what water they can drink.
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