People most aware of environmental issues are also those taking the longest and the most frequent flights, new research has revealed.
Many people who pay attention to their energy consumption and carbon footprint at home negate the benefits of their green lifestyle by jetting around the globe, a study of people's attitudes has shown.
Stewart Barr, of Exeter University, told the Guardian: "Green living is largely something of a myth. There is this middle class environmentalism where being green is part of the desired image. But another part of the desired image is to fly off skiing twice a year. And the carbon savings they make by not driving their kids to school will be obliterated by the pollution from their flights."
According to the researchers both green living and flying were linked to income and people who claimed to be committed to the environment did not carry their ideology over to "more problematic contexts".
Researchers at the University of East Anglia also found that the people who flew the most and bought the most offsets were those who had the best science education and understood green issues best.
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