A year on from the official launch of the EU's green code of conduct for data centres, the initiative has over 60 data centres signed up to the efficiency guidelines and a further 70 currently having their applications processed, according to one of the executives that worked on the development of the scheme.
Liam Newcombe, chief technology officer at Romonet, said that the code had attracted a large number of high profile participants with data centres responsible for over 100MW of energy use, who are now either signed up to the scheme or in the process of doing so.
"We are clearly having an effect on the market and, for a campaign that has had very little PR, we have made really good progress," he said, adding that at least one high profile search engine firm and several major service providers operating multiple server farms across Europe were currently considering signing up to the code.
He also argued that the best practice guidelines were having an impact on firms that have not officially signed up to the schemes, with a number of banks and US and Asian firms adopting the code internally.
Early adopters of the code are also beginning to see tangible benefits, according to Newcombe, who said that at least one service provider that invested in following the guidelines has already seen a return on its investment in the form of drastically reduced energy bills.
Meanwhile, data centre management software provider Romonet is seeking to take advantage of the increased interest in green technology with the launch earlier this month of a new software package capable of modeling how changes to data centre design impact financial and environmental costs.
Speaking to BusinessGreen, chief executive Zahl Limbuwala said that the company's new Prognose suite would allow IT managers to assess how changes or extensions to their data centre would affect a wide range of different metrics, including energy costs and carbon emissions.
He said that unlike conventional energy monitoring software, which tells businesses how much power a data centre is using at any one time, the Prognose system would allow them to predict future energy use - functionality that he said would become increasingly attractive as IT departments come under pressure to predict their energy use so that businesses know how many credits they need to buy under the government's Carbon Reduction Commitment scheme.
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