green businesses get consumer 'seal of approval'

Many businesses in the UK could find that going green could be worth their while.

Research conducted by the Carbon Trust revealed that 63 per cent consumers are more likely to purchase a product or service if they know the firm selling it is aiming to cut its carbon footprint.

A further 58 per cent said they would favour companies which try to limit their greenhouse gas emissions, while almost three-quarters want businesses to help them make informed environmental decisions.

Euan Murray, general manager for carbon footprinting at the Carbon Trust, said that enterprises cannot ignore the fact that consumers care about climate change and how the issue is tackled.

"Retailers and producers who are committed to reducing their products' carbon footprints get ahead by responding to this increasing consumer demand," he added.

Meanwhile, Gartner recently suggested that enterprises can improve the efficiency of their data centres by opting for virtualisation solutions.

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