Today marks the first annual Green Britain Day ? an event launched with the aim of cutting Britain's carbon footprint and promoting sustainability.
EDF Energy, the London 2012 Olympic Games sustainability partner, claims the event has been inspired by the upcoming games and is encouraging people to join Team Green Britain.
Throughout the day there will be a series of events held across the country, including a concert at the Eden Project in Cornwall involving Paul Weller and Florence and the Machine.
Commenting on the events, Sebastian Coe, London 2012 organising committee chair, said: "London 2012 is all about using the power of the Games to inspire change and it's fantastic to see EDF Energy, the first sustainability partner of London 2012, taking this on in their activation.
"The Green Britain Day campaign is a great way for people to come together and make a difference.
"Sustainability underpins our planning for the Olympic Games and Paralympic Games. It will be a key part of our legacy and Team Green Britain will, I hope, grow as we head towards 2012 and live on after the Games have gone."
More than 600 schools have signed up for their own Green Feet Pledge events, which will see schoolchildren promise to take simple steps towards sustainability as well as encouraging their friends and family.
The day will involve a series of events encouraging people to do "one green thing" during the 24 hours.
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