Consumers are taking positive action to keep warm and conserve energy during the cold snap, a survey has found.
The research, carried out by Which? found that 84 per cent of people questioned would choose to put on extra clothes in order to stay warm without hiking up their heating bills.
While the main focus of the survey demonstrated the financial benefits of options like extra clothes and blocking up draughty windows, these simple measures also lead to a reduction in the amount of energy used to heat homes.
Martyn Hocking, editor of Which? commented: "There's little choice but to turn the heating up when you're faced with cold weather, so it's inevitable that people are going to worry about their bills."
Consumers can ensure that they make the most of the energy used to heat their homes by taking simple actions such as installing an up-to-date efficient boiler and insulating their house properly.
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