Code for green products to be updated
A code for marketing products as 'green' is to be updated following the growth of the sector, the Department for Environment, Food and Rural Affairs (Defra) has announced.
The code, designed to instruct businesses on how to market their products and to give customers confidence that goods and services they are buying really are 'green', is to be revised with the help of various organisations.
Forum for the Future, the Advertising Standards Authority and the Sustainable Development commission are among the organisations that are members of a steering group to update rules last revised in 2003.
Lord Phillip Hunt, minister for sustainable development, said: "Consumers are often confronted with all sorts of 'green' claims by companies and products. Working with industry and updating the 'Green Claims' Code will support business to ensure that their claims are genuine and meaningful. It will also reassure consumers that when a green claim is made, they can feel confident it is truthful."
Recently Ofgem drew up guidelines for the marketing of energy tariffs as green which require companies to show they are doing more for the environment than what is legally required of them.
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