Consumer Electronics Forecast the State of the Green Art
From energy-sipping electronics to new, toxic-free designs, the Consumer Electronics Show touted green gadgets like never before this year.
As nearly 3,000 exhibitors and tens of thousands of visitors packed the Las Vegas Convention Center, the consumer electronics industry set aside a portion of the show floor to showcase the ways that IT will help achieve the world's green goals.
Familiar gadgets took on a green shine: Motorola announced a new MOTO mobile phone that made with recycled and 100 percent recyclable plastics, the company teamed with Carbonfund.org to offset the emissions from each phone.
Also on the phone front, Nokia unveiled a new phone called the 3110 Evolve that is made from 50 percent bio-based materials and the power supply of which uses 95 percent less electricity than required for Energy Star certification.
Unveiled at CES this year is the first product from GreenPlug, aiming to cut back on the amount of wasted power supplies electronics companies have to manufacture -- and which consumers dispose of -- every year. The first product is called the mCube90G, and it was developed in conjunction with Innergie to use Greentalk technology for powering a range of electronics, all of which have different power needs.
The idea behind Green Plug is to make a one-size-fits-all electronics power supply, so that individuals don't need dozens of different electronics chargers, and manufacturers don't need to keep making a host of different power supplies for every different product they make.
Although companies showcased their commitments to different degrees, not everything went over smoothly. New batteries from Fuji the plugged their eco-pedigree were less green than they appeared, and Greenpeace released a new report calling out the industry as a whole for failing to make rapid enough environmental progress.
The new report, "Green Electronics: the search continues," rates 50 new "green" products from 15 manufacturers against a list of environmental criteria. Although the industry is headed in the right direction, the report says that each company in the industry must "put its foot on the accelerator" to meet the scale of the challenges facing the planet.
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