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Brits 'keen on green ICT despite recession'

Brits 'keen on green ICT despite recession'

The majority of Britons believe eco-friendly technology is important despite the credit crunch, new research reveals.

Brits 'still want to use eco-friendly technologoies despite economic downturn'

A report published by Global Action Plan and Cisco found that almost three-quarters (70 per cent) of respondents think green ICT is an important part of the campaign to fight global warming and expenditure on eco-conscious technology should not be trimmed.

However, 60 per cent of those questioned were unaware of the government's Greening ICT strategy, which aims to use carbon neutral technology by 2020.

James Murray, editor of Business Green, said the government has set itself lofty targets but brining the private sector on board is important in achieving its green goals.

"The public sector does have a key role," he said. "It's the biggest purchaser of IT equipment with its huge IT services agenda and in a lot of technologies they are leading. If they take it seriously then others will follow."

Announced in July 2008, the government's Greening ICT strategy aims to make the energy consumption of the office estate technology completely carbon neutral in three years' time.

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