Nine of ten Scottish drivers would change their motoring behaviour in order to save money, according to a new survey.
The Energy Saving Trust, which carried out the study, also revealed that eco-driving habits would save Scottish motorists £300 million a year.
More than half of the respondents admitted that the way they drove was harmful to the environment, while a third said that the most important reason to change driving behaviours was to combat climate change.
Mike Thornton, director of the Energy Saving Trust in Scotland, said the research "shows that while Scots care about the environment their prime motivation for driving in an eco-friendly manner is saving money".
He added: "And with the average weekly fuel bill for Scots commuters currently standing at £30, who can blame them."
Eco-driving habits include avoiding sudden acceleration or braking, shifting to a higher gear as soon as possible and driving a little bit slower.
As well as cutting costs, eco-driving behaviours would be beneficial to the environment and if all Scots carried them out, they would emit 800,000 tonnes of carbon dioxide less ? the equivalent of taking 375,000 cars off the road.
To help Scottish motorists cut costs and emissions, the Energy Saving Trust has launched a £1.5 million campaign, which features a new website - www.ecodrivescotland.com.
According to the Department for Environment, Food and Rural Affairs, road transport accounted for 22 per cent of the UK's carbon emissions in 2006.
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