"Like us, our users place a lot of value in speed - that's why we've decided to take site speed into account in our search rankings."

Google Webmaster's Official Blog

The Google model

The Google model penalises slow loading sites with low search engine rankings, poor AdWords quality scores and higher costs. Google's own research demonstrates the direct link between website speed and business results.
  • A 0.5 second delay in page load speed reduced traffic by 20%
  • 30% increase in page load speed resulted in a 30% increase in customers

Our Hosting Network

We understand that people don't like to wait, so our network has been built to deliver the fastest connections.

Our network offers unrivalled speed because we are on the main hub of the UK system and we aggregate bandwidth access from the leading suppliers.

We custom-built our wholly-owned UK data centres from the ground up on our own land, so we are in complete control of our entire infrastructure.

UKFast clients feel the love

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Find out how your business can experience Google Love

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