Our Solution for Approved Food

Approved Food
Ranked top 3 eCommerce site
Site can handle peaks in traffic
1GB of guaranteed bandwidth
100% uptime and reliability

The Challenge

Sheffield-based Approved Food is a fast-growing online discount retailer, founded in 2008, specialising in selling short-dated food and drinks across the UK and Europe.

In 2009 founder Dan Cluderay started getting a lot of publicity which, at the time, was difficult for his site to handle. Approved Food needed a fast, reliable hosting provider to cope with huge traffic spikes during national TV appearances.

The Technology Chosen - eCloud ® Hybrid

  • Industry-leading SLA with 100% network uptime guarantee
  • 24/7/365 expert, UK-based support
  • Dedicated account manager and support team
Read More About eCloud ® Hybrid
I see our relationship with UKFast like two kids growing up, and we've grown together. There came a point in time where we needed our big brother to hold our hand and walk us through, telling us exactly what we needed. That's why I'll always be with UKFast.

The Solution we Delivered

UKFast's CEO stepped in and tailor-made a solution to fit the increasing demand Approved Food's site was receiving. Dan's impressive technical ability and relationship with UKFast has left Approved Food boasting one of the fastest page speeds for an eCommerce site in the UK.

The company has been ranked amongst the top three eCommerce sites for page speed according to the Internet Retailing UK Top 500 and ships more than 45,000 items a day. Approved Food now reaps the benefits of national media coverage.

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Certifications and Industry Compliance

Crown Commercial Service
Cyber Essentials
PCI DSS
Carbon Neutral
ISO 9001
ISO 27001

Your solution is only ever housed in our government and ISO-certified, ultra-secure data centres managed by security cleared personnel. And as an exclusively UK-based company, hosting with UKFast offers guaranteed data sovereignty. UKFast is a government approved supplier through the G-Cloud 10 framework.