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About Approved Food

Sheffield-based Approved Food is a fast-growing online discount retailer, specialising in selling short-dated food and drinks across the UK and Europe. Founder Dan Cluderay is no stranger to the spotlight, frequently appearing on TV and across the media, resulting in huge success for the business.

The Challenge

Approved Food needed a fast, reliable hosting provider to cope with huge traffic spikes during national TV appearances.

The UKFast Solution

UKFast's CEO stepped in and tailor-made a solution to fit the increasing demand Approved Food's site was receiving. The company has been ranked amongst the top three eCommerce sites for page speed according to the Internet Retailing UK Top 500 and ships more than 45,000 items a day. Approved Food now reaps the benefits of national media coverage.

The Results

  • Approved Food is ranked amongst the top three eCommerce sites in the Internet Retailing UK top 500
  • The website now handles immense spikes in traffic following national media coverage
  • Approved Food ships over 45,000 items a day

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