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About Approved Food

Sheffield-based Approved Food is a fast-growing online discount retailer, specialising in selling short-dated food and drinks across the UK and Europe. Founder Dan Cluderay is no stranger to the spotlight, frequently appearing on TV and across the media, resulting in huge success for the business.

The Challenge

Approved Food needed a fast, reliable hosting provider to cope with huge traffic spikes during national TV appearances.

The Solution from UKFast

UKFast's CEO stepped in and tailor-made a solution to fit the increasing demand Approved Food's site was receiving. The company has been ranked amongst the top three eCommerce sites for page speed according to the Internet Retailing UK Top 500 and ships more than 45,000 items a day. Approved Food now reaps the benefits of national media coverage.

"The digital campaign management company has partnered with UKFast for six years, expanding its services to include a private cloud - an infrastructure platform that lends itself to the firm's plans for growth."

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