Over the past two decades, UKFast has grown from a start up to a multi-million-pound business. We are one of the UK’s leading cloud,and secure managed hosting providers, supplying dedicated servers, private and public cloud hosting solutions, and a full range of technical, cybersecurity, and DevOps consulting services.
We pride ourselves on the strength and depth of our partnerships from technology vendors (Citrix/VMware, HPE, DELL, Intel) to hyperscalers (Azure/AWS). In many ways, our partners have been a critical part of our growth story and will continue to be so.
Closer alignment to our partners strategic agendas allows us to create a virtuous circle of referrals, accreditations and recognition. Working closely with our Strategic Partnerships Director, this role will be responsible for owning and executing to/with/through partner marketing activities, utilising MDF budgets (where applicable) and ensuring plans are aligned to our overall business and marketing strategy.
What will I be doing
Ownership of our partner marketing plan (Hyperscalers Tech Partners)
Ownership of MDF funding and executing on marketing campaigns to support this
Relationship building with internal tech & external vendor partner managers/marketing teams
Maximise partner engagement and be the point of contact for marketing portals & MDF, identifying new channels where appropriate
Ownership & execution of the partner vendor marketing plans, working in-line with the marketing strategy & activity calendar to drive demand generation activity and revenue
Development and delivery of marketing demand generation campaigns to meet channel driven goals and the marketing lead pipeline objectives. Reporting ROI is essential
Support our overall Partnership strategy e.g. marketing evidence, working with the wider team on case studies, landing pages to support partner certifications and accreditations
Success in this role looks like
A full partner marketing plan driving lead generation
Activity calendar working in conjunction with the vendor partners to generate leads and obtain MDF funding
Gaining credibility and growing our presence within priority partners
Execution of marketing campaigns working in conjunction with vendor partners incorporating new channels driving leads and maximising ROI
Maximising UKFast’s share of available partner incentives
What will I bring to the role
Experienced in developing integrated marketing plans with a channel model and understanding of planning process & claiming MDF
The ability to ‘own’ and influence the planning process, being the subject matter expert, and driving the plan to completion
Numerate with good analytical skills, using data to optimise the marketing plan in real time
Experience in social and digital media including virtual events
Positive, energetic attitude and initiative, with strong work ethic
Proactive self-starter, solution finder to find and take on new projects that support team and partner marketing goals
Ability to effectively set priorities, handle multiple projects and follow through on deadlines, a keen attention to detail and appetite for a fast-paced environment
Good knowledge of CRM and lead management systems (preferred Salesforce & Pardot) and full ROI analysis reporting.
What is needed to do the role
Where and how can I develop from this role
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