Yahoo Formalises Content Deal with Zynga

Yahoo has agreed to a deal with social gaming developer Zynga that will use online gaming to increase the use of its site.

The company said that it will be offering users access to gaming platforms from Zinga through the Yahoo games service, as part of its efforts to widen its software offerings. Through the deal, Yahoo hopes to advance its games platform as well as its Messenger, My Yahoo and Yahoo ID platforms.

"Get ready for some exciting and engaging new titles coming to Yahoo that you can easily play with your friends, family, and fellow gamers and share with your networks across Yahoo, Facebook, Twitter, and Zynga," wrote Yahoo senior director of developer network and social platforms Cody Simms.

The move is part of an ongoing campaign by Yahoo to overhaul its operations and focus on its search and web portal operations. Previous moves have included the acquisition of user-generated content service Associated Content and a mapping deal with Nokia.

Zynga has made a name for itself through its hit games of Facebook such as Mafia Wars and Farmville. The company has been somewhat controversial in its business practices but has proved highly successful at turning games into revenue.

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