TweetDeck, the most popular third-party Twitter client, ia reportedly set to be purchased by Silicon Valley firm, UberMediais.
The deal would see UberMedia take over the London-based Twitter client developer for £19 million, according to a report in the Financial Times.
UberMedia, formerly known as TweetUp, is part of Idealab, a Californian business incubator founded by Bill Gross. Mr Gross' previous ventures include Overture, a provider of search-engine advertising technology that was sold to Yahoo in 2003 for $1.6bn and inspired the business model behind Google.
TweetDeck is currently based in Old Street, London - dubbed the Silicon Roundabout by some - an area considered key to the Government's plans to boost the number of tech firms calling East London home.
It reportedly has 20 million users, and is the most popular app to update Twitter, coming second only to the microblogging website in status updates.
The acquisition of TweetDeck, which is being finalised but could be completed within the next month, is likely to be in a combination of cash and shares in UberMedia.
Neither firm was immediately available for comment.
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