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Social Networks to Take Over Business Comms

Social Networks to Take Over Business Comms

According to Gartner, social networks will become the main form of businesses communication for many employees.

The analyst firm said nearly 20 per cent of staff will use social media as their main form of communication by 2014.

"Today, social paradigms are converging with e-mail, instant messaging and presence, creating new collaboration styles," said Monica Basso, research vice president at Gartner.

"The rigid distinction between e-mail and social networks will erode. E-mail will take on many social attributes, such as contact brokering, while social networks will develop richer e-mail capabilities."

By 2012, Blackberry-maker RIM and Microsoft will own 80 per cent of the enterprise wireless e-mail software market, predicted Gartner.

Microsoft and IBM will add links to internal and external social networks from within e-mail clients and servers, making services such as contacts, calendars and tasks shareable across e-mail and social networks, it said.


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