Sainsbury's Online Sales up 20 Per Cent

Supermarket giant Sainsbury's has today reported a 20 per cent growth rate for online grocery sales during the first quarter of the financial year.

According to today's announcement, the supermarket processed a record 120,000 weekly orders through the web during this period.

Sainsbury's chief executive Justin King stated, "Our groceries online business has continued to deliver record levels of service and availability which, given our store-pick model, represents the purest measure of on-shelf availability for customers."

Sainsbury's has made several online improvements over the last year as well as many IT improvements in its supply chain. The retailer has also aimed at simplifying in store and web processes to enhance the operation of its online business.

The firm carried out a major website overhaul last year which involved introducing its new non-food range to the online store.

Sainsbury's also released figures which show that like-for-like sales including fuel are up 4.6 per cent for the supermarket, while total sales were up 7.6 per cent.

Kind remained upbeat with these results although experts have highlighted that this is the smallest quarterly sales growth the business has experienced for five years. He stated: "We have made a good start to the financial year in line with our expectations. While we continue to expect the consumer environment to remain challenging, our universal customer appeal, unique loyalty offer and accelerated growth strategy mean we are well placed to make continued good progress."

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