MEN Media,Publisher of the Manchester Evening News has confirmed that it is rolling out a new dedicated business title next week.
The new title, which is to be called Business Week, will be launched next Thursday (25th November) with an accompanying website aimed at an audience of "key decision makers" in the city.
MEN Media will oversee the new 40-page colour magazine as part of a drive to increase business coverage across its stable of daily and weekly titles in and around Greater Manchester.
The magazine has been created by MEN Media owners Trinity Mirror in the hope that the business weekly will strengthen the firm's presence in the local business community, with many observers likely to view the title as a natural successor to Crain's Manchester Business - the high-profile weekly paper that embarrasingly folded earlier this year.
MEN Media MD David Sharrock said that it illustrated that the publisher is "committed to producing the best in business coverage in Greater Manchester across our portfolio of newspapers and websites, which will benefit the business community in the area as a whole."
Two new editorial roles, including a head of business post, have been created at MEN Media which from next week will publish four pages of business news, information and analysis in the MEN each day with an enhanced business focus each Thursday.
Business Week itself is being touted as "the only weekly magazine of its kind in the area," one that is "packed with all the latest news, in-depth features, interviews, advice and profiles - designed to be a must-read publication for anyone interested in successful business."
According to Trinity it " will contain a wealth of exclusive material."
The publishers aim to distribute 12,000 targeted copies of Business Week by the end of January, which includes direct mail to individual business people and businesses, as well as though key pick up points in the city centre, airport and business parks.
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