News Corp's Latest Acquisiton Signals Fierce Intent

News Corp has announced its decision to expand into the digital reader market with their latest acquisition of Skiff, a company that distributes newspaper and magazine content to e-readers.

News Corp also announced earlier this week an investment in Journalism Online, a company that helps publishers reap revenue from online news.

Although the specific financial details of the deal have not been disclosed these latest investments highlight News Corp's dedication to charging for online news.

Chairman of New's Corp, Rupert Murdoch has been outspoken in the media about the businesses plans to make readers pay for online news, citing the Wall Street Journal's online subscription plan as a business model.

One of News Corp's largest titles, The Times of London, implemented a subscription plan for its website in June.

This latest deal with Skiff includes just the software distribution platform and not its e-reader device, which is yet to go on sale to the public. With this acquisition, News Corp is eager to be better positioned to distribute content not only to e-readers but also to smartphones and netbooks.

News Corp has also recently named Jon Housman as the candidate to receive the newly created position of president of digital journalism initiatives.

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