iPhone Has Massive Market Share Over Android

The battle between Apple and Google in the mobile space has been heating up lately, but new market share numbers from research firm Nielsen show the race isn't even close.

According to a report released late Friday that compares the fourth quarter of 2009 and the first quarter of 2010, Apple's iPhone OS has more than triple the market share Google's Android operating system has. Nielsen puts the iPhone OS market share at 28 per cent, while Android's is at 9 per cent.

The numbers put Apple in second place behind BlackBerry maker Research In Motion, which has a 35 per cent share. In third place is Microsoft Windows Mobile with 19 per cent, followed by Google, Palm (4 per cent), Linux (3 per cent), and Symbian (2 per cent).

Apple and Google both moved up by 2 per cent in the first quarter of 2010. In the same period, RIM and Microsoft both lost 2 per cent market share.

The study also shows that iPhone and Android users are very loyal to their brands. Nielsen says 80 per cent of iPhone users want their next device to run the iPhone OS and 70 per cent of Android users want another Android phone. Those numbers drop to 47 per cent and 34 per cent for RIM and Windows Mobile, respectively.

Overall, Nielsen says the smartphone market has grown considerably. In the second quarter of 2009 smartphones accounted for 16 per cent of the total mobile phone market, while in the first quarter of 2010 they accounted for 23 per cent of the market.

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