Daily Mail Digital Revenues Boosted as Mail Online Continues
By controlling costs and continuing to grow the digital side of the business, the Daily Mail and General Trust has increased profits by 26 per cent in the last year.
The company owns Associated Newspapers and Northcliffe, which publish a variety of popular titles including: the Daily Mail, Mail on Sunday as well as many local papers.
In the six months prior to april 4th, The Daily Mail's circulation fell by 1.7 per cent while the Mail on Sunday saw a 3.2 per cent drop. However web traffic has been a very different story, with visits to the Mail Online and other websites rising by 16 per cent within the last year.
A statement from the company revealed, "Underlying digital revenue from the newspaper titles' companion sites increased by 20 per cent to £5.4m due to the growing success of Mail Online."
Digital revenues across the company for the period were up 13 per cent to £9m, however the company's total revenue was down 7 per cent to £132m.
The trust stated, "Our products and services, and their means of delivery, are affected by technological innovations, changing legislation, competitor activity or changing customer behaviour. Our strategy of diversification and willingness to take a long-term view helps us react to these challenges and opportunities."
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