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Obama Understands the Need for an Online Brand in 2009

8.1.2009 by Mother Superior

Recently released figures about the costings for Barack Obama’s successful presidential campaign are yet another indication that online advertising has become a major deal for marketeers. Presidential campaigns cost a lot of money and while a large chunk of the Republican’s budget this time went on clothes, advertising is always the most expensive part. Traditionally, going back to the 40s and 50s, TV spending has been the biggest portion of any candidate’s budget. But online ad spending is clearly on the rise. Obama’s campaign spent $16 million on internet advertising in 2008, $7.5 million with Google and $643,000 on Facebook.…

The US Government is on YouTube

26.9.2006 by Mother Superior

We have been talking for a while about the importance of businesses placing themselves in the same arenas online that their target audiences appear in and the US Office of National Drug Control Policy has done just that by getting…