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Sarah UKFast | Account Manager

Driving a Double Message in Web 2.0

18.5.2007 by Mother Superior

My viral video chart this morning alerted me to a great example of brand building. I hadn't come across before but a recent viral video posted on YouTube has certainly brought them a wider audience. It has been online now for 10 days and received 657,871 views to date. It's called Internet Porn, which might explain why it has enjoyed a huge amount more hits than any of the other videos in the series. But it's not what you might expect. But then maybe it is. No, it's not - it's better, because it delivers two messages. One about…

The Web’s ad Potential Finally Mainstream?

19.6.2006 by Mother Superior

The potency of word of mouth advertising on the Internet is not new, but often for the mainstream to take the shift online seriously, they require a traditional giant to coerce them. That's why Proctor & Gamble's announcing of the…