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Sarah UKFast | Account Manager

Quashing Consumer Impatience

9.10.2018 by Jenn Granger

Whether it’s waiting for a page to load, going through checkout or choosing a shipping method, consumers expect retailers to provide a user journey that is quicker than ever. But it turns out consumers aren’t the only demographic allergic to patience. In fact, a third of the entire UK population now describe themselves as ‘particularly impatient’. When was the last time you raged over a message that wasn’t replied to within 60 seconds? And the reason why we’re an impatient nation? Drumroll please… we’re addicted to dopamine. Now, I know what you’re thinking, dopa-what? Dopamine is a type of neurotransmitter,…

Decrease UX Friction and Improve SEO With a Faster Website

29.9.2017 by Al McCloud

How many of these have happened to you?  1. You’re filling out an online form, and you had to physically get up out of your chair to find your bank card. With every box carefully filled in, you click ‘next’ and…

It’s Not Too Late

6.9.2016 by Jenn Granger

This one’s for the procrastinators, the ones who are swamped, the ones who are fed up of missing out. Well today that all changes. Today you’re leaving the ‘I’ll get round to that’ Republic and taking a second to make…

eCommerce In-Depth

23.8.2016 by Jenn Granger

On 23rd August 1991 the first user accessed the internet and, 25 years later, the World Wide Web has completely revolutionised almost every area of our lives. One industry that’s seen unprecedented transformation is retail and, in this increasingly digital…

eCommerce: As Easy as UX-Pected?

30.6.2015 by Guest

Globally a massive 4 trillion dollars-worth of shopping carts are abandoned during online shopping. This means that typically two thirds of people that start and complete an online check out abandon it. It’s widely suggested that this may be due to…