Whether it’s waiting for a page to load, going through checkout or choosing a shipping method, consumers expect retailers to provide a user journey that is quicker than ever. But it turns out consumers aren’t the only demographic allergic to patience. In fact, a third of the entire UK population now describe themselves as ‘particularly impatient’. When was the last time you raged over a message that wasn’t replied to within 60 seconds? And the reason why we’re an impatient nation? Drumroll please… we’re addicted to dopamine. Now, I know what you’re thinking, dopa-what? Dopamine is a type of neurotransmitter,…
