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Sarah UKFast | Account Manager

Quashing Consumer Impatience

9.10.2018 by Jenn Granger

Whether it’s waiting for a page to load, going through checkout or choosing a shipping method, consumers expect retailers to provide a user journey that is quicker than ever. But it turns out consumers aren’t the only demographic allergic to patience. In fact, a third of the entire UK population now describe themselves as ‘particularly impatient’. When was the last time you raged over a message that wasn’t replied to within 60 seconds? And the reason why we’re an impatient nation? Drumroll please… we’re addicted to dopamine. Now, I know what you’re thinking, dopa-what? Dopamine is a type of neurotransmitter,…

Good is Expected, Bad Goes Viral: What Makes a Good UX?

24.7.2015 by Guest

We have seen the evolution of eCommerce right before our eyes. The internet has revolutionised the way the world does business at every imaginable level and the ubiquity of smart everything - phones, watches and gadgets - means the end…

How Seriously Should you be Taking UX?

20.7.2015 by Jenn Granger

User Experience is a term that’s thrown around a lot but is it just another buzz word or something that you should be taking seriously? At a recent UKFast round table industry experts met to discuss user experience key areas,…

eCommerce: It’s in the Bag

25.6.2015 by Guest

When it comes to user experience in eCommerce, the checkout is the final stage in the overall process, so, ultimately it better be a good one. Delivering a seamless point of sale is crucial, however many online businesses are making…

Mobile UX: How To Deliver Great Mobile Experiences

2.3.2015 by Jenn Granger

User experience can be the tipping point between customers falling in love with your brand, or making a break for the nearest competitor, probably via a fair amount of rage. Last week Mobile Monday Manchester held its first event of…

Making The Most Of Mobile

11.11.2014 by Jenn Granger

Our mobiles are pretty amazing tech. They keep us connected, play music, guide us around (I would literally never get anywhere I was meant to be without mine) and – increasingly – help us shop. And with Christmas already advancing…