Targeted ads aren’t exactly a new thing, but when social media teams up with the UK’s number one conversation point – the weather – you know it’s on. Twitter has teamed up with the Weather Company to bring us weather-targeted ads, so be prepared for a storm of veeery specific suggestions coming your way. The outcome of the partnership is that some of the ads that you see on Twitter may eventually be based on your local weather; so if it’s a nice weekend in Manchester (hey, we can dream), we might see more beer ads, or if it’s raining…
