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Corona’s Facebook Campaign: How to Combine Traditional and Digital Marketing

15.10.2010 by Dick Branston

I recently came across an article in Mashable about Corona Light's new campaign whereby people can use a Facebook App to upload a picture of themselves to a Times Square billboard. This recent campaign by Corona Light is in my…

Obama Understands the Need for an Online Brand in 2009

8.1.2009 by Mother Superior

Recently released figures about the costings for Barack Obama’s successful presidential campaign are yet another indication that online advertising has become a major deal for marketeers. Presidential campaigns cost a lot of money and while a large chunk of the…

Monitoring Brand Popularity Online

4.7.2007 by Mother Superior

Some results from a survey by PR agency immediate future have been published this week and they look at the Internet's most talked about brands. The study takes the Interbrand Top 100 Companies and looks at how they rank when…

Driving a Double Message in Web 2.0

18.5.2007 by Mother Superior

My viral video chart this morning alerted me to a great example of brand building. I hadn't come across GOODMagazine.com before but a recent viral video posted on YouTube has certainly brought them a wider audience. It has been online…