Google‘s latest algorithm update – Panda 4.2 – is here, 10 months after its last update, and there’s some confusion among SEO experts as to why it’s being rolled out more slowly than usual. Harriet, our guest blogger this morning, gives the lowdown on what you need to know. John Mueller of Google has explained […]
Good ol’ Google has made yet another change to its mind-boggling search ranking algorithm. But this time, it’s a good thing. Big G has placed importance on security, counting SSL certificates as a positive in a website’s page rank. So what does that mean for you, I hear you shout. Well, let’s find out… What […]
As the relevance of the term SEO evolves, where do traditional organic and pay per click (PPC) search practices fit in? We asked a panel of SEO experts for their thoughts. There is no doubt that achieving a prominent ranking in lists of search results is still a top priority for most SEO practitioners and […]
Your ability to rank highly in the search engines can be dependent on the server that your company has and the code behind your website. Al Mackin, CEO of specialist search marketing agency theEword, gives the low down on how your web server can impact on your rankings. Search engines have succeeded, or […]
Ian Patterson is project director at the newly formed consultancy Discerning Digital, who work with businesses and brands to unlock their online potential. You can follow updates about the new consultancy launch on Twitter @digicoachhouse. The personalised web has taken a huge leap forward with the launch of Facebook’s new Graph Search. This shift in […]
Content marketing is the latest concept in the increasingly digitised marketing sphere, but that’s not to say that businesses haven’t already been doing it all along. With Google’s constantly changing algorithm making content marketing more pertinent than ever – what does that mean for firms and their online presences? We invited a panel of SEO […]
In a guest post written article by Matt Fielding, head of search at Manchester-based link building agency Custard, we take a look at the truth behind the SEO buzz of link building. If you own a website, chances are you want traffic to that site, unless it’s one of those strange blogs about what your cat ate […]
Alex Moss, the co-founder and technical director of Firecask shares his opinions on the future of SEO and how SEO is fast-evolving. This month I was one of 6 specialists who attended UKFast’s round table sessions where we covered the changing face of SEO. It was an extremely interesting debate where people with different skills […]
Sara Slack has been involved with online content for the past decade, making her first website when she was still at school. Her passion for quality literature and content led her from being a review blogger to the Managing Director of her own publishing company, aged twenty two. With a Masters dissertation regarding reader engagement […]
I have seen numerous reports recently of sites seeing their Google PageRank dropping significantly, then a few days later returning to where it was. This happened with Google’s own .com website – it dropped to PR9 for a week or so and then bounced back to PR10. Twitter dropped all the way down to PR0 […]
