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Guest Blog: Why SEO is more important than ever

28.9.2020 by Guest

This guest post was authored by Mark Blackhurst, Co-Founder of Digital Next. Businesses across the globe are slowly coming to terms with the ‘new normal’ and keen to make sure they take their first steps into a post-pandemic world with their best foot forward. And while you’d be forgiven for thinking that SEO might have fallen off the priority agenda, you’d be mistaken. Search engine optimisation is more important than ever for brands vying to succeed in the midst of the Covid-19 crisis.   So, why is now the time to invest in SEO and what benefits will it bring?  1. Everyone is now online Remember spending…

Your Five Top Business Tips for Summer 2018

24.5.2018 by Jenn Granger

The world of eCommerce is a speedy thing. Over the past few years we’ve seen the rise of same-day delivery and designated pick-up points as people know they can order all the weird and wonderful things the web has to…

mCommerce: The New Focus for Your Business

26.4.2018 by Jenn Granger

How many times have you checked your phone today? Maybe you were trying to find a handyman to help you plug that leak under the sink, maybe you were buying a three-piece suite or checking the latest bid on that…

Decrease UX Friction and Improve SEO With a Faster Website

29.9.2017 by Al McCloud

How many of these have happened to you?  1. You’re filling out an online form, and you had to physically get up out of your chair to find your bank card. With every box carefully filled in, you click ‘next’ and…

What you Need to Know about the Slow Rollout of Google Panda 4.2

7.8.2015 by Guest

Google‘s latest algorithm update – Panda 4.2 – is here, 10 months after its last update, and there’s some confusion among SEO experts as to why it’s being rolled out more slowly than usual. Harriet, our guest blogger this morning,…

WHAT GOOGLE’S SSL SERPS INCLUSION MEANS FOR YOU

13.8.2014 by Alice Cullen

Good ol’ Google has made yet another change to its mind-boggling search ranking algorithm. But this time, it’s a good thing. Big G has placed importance on security, counting SSL certificates as a positive in a website’s page rank. So…

Searching for Success: Organic Vs. PPC

21.3.2013 by Alice Cullen

As the relevance of the term SEO evolves, where do traditional organic and pay per click (PPC) search practices fit in? We asked a panel of SEO experts for their thoughts. There is no doubt that achieving a prominent ranking…

Why Your Web Server Can Influence Your Relationship With Google

11.2.2013 by Guest

Your ability to rank highly in the search engines can be dependent on the server that your company has and the code behind your website. Al Mackin, CEO of specialist search marketing agency theEword, gives the low down on how…

Why Getting Personal Online Should Never Have Been the Next Big Thing

8.2.2013 by Guest

Ian Patterson is project director at the newly formed consultancy Discerning Digital, who work with businesses and brands to unlock their online potential. You can follow updates about the new consultancy launch on Twitter @digicoachhouse. The personalised web has taken…

The Future of SEO? Content Marketing

4.2.2013 by Alice Cullen

Content marketing is the latest concept in the increasingly digitised marketing sphere, but that’s not to say that businesses haven’t already been doing it all along. With Google’s constantly changing algorithm making content marketing more pertinent than ever – what…