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Why Getting Personal Online Should Never Have Been the Next Big Thing

Ian Patterson is project director at the newly formed consultancy Discerning Digital, who work with businesses and brands to unlock their online potential. You can follow updates about the new consultancy launch on Twitter @digicoachhouse. The personalised web has taken a huge leap forward with the launch of Facebook’s new Graph Search. This shift in […]

The Future of SEO? Content Marketing

Content marketing is the latest concept in the increasingly digitised marketing sphere, but that’s not to say that businesses haven’t already been doing it all along. With Google’s constantly changing algorithm making content marketing more pertinent than ever – what does that mean for firms and their online presences? We invited a panel of SEO […]

Why Build Links to Your Website?

In a guest post written article by Matt Fielding, head of search at Manchester-based link building agency Custard, we take a look at the truth behind the SEO buzz of link building. If you own a website, chances are you want traffic to that site, unless it’s one of those strange blogs about what your cat ate […]

The Changing Face of SEO

Alex Moss, the co-founder and technical director of Firecask shares his opinions on the future of SEO and how SEO is fast-evolving. This month I was one of 6 specialists who attended UKFast’s round table sessions where we covered the changing face of SEO. It was an extremely interesting debate where people with different skills […]

Content is King

Sara Slack has been involved with online content for the past decade, making her first website when she was still at school. Her passion for quality literature and content led her from being a review blogger to the Managing Director of her own publishing company, aged twenty two. With a Masters dissertation regarding reader engagement […]