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Google Street View Polarises British Views

24.3.2009 by Stephen McNamara

Google has launched its remarkable Street View service of British cities to a mixed reaction. Supporters of the technology marvel at its cleverness and talk about how the service can revolutionise how people research cities to visit and houses to…

Brits Prepared to be Monitored to get Personalised Browsing

19.3.2009 by Stephen McNamara

New research from Brand Republic has found that the British public are prepared to have their browsing monitored to facilitate a more personalised service from the search engine providers. Apparently Google intends to monitor user habits in order to target…

Slow Sites Cost More Says Google

25.2.2009 by Stephen McNamara

If you thought that spending more than your competitors on pay per click (PPC) advertising campaigns was all that you needed to do to get top billing then you would be wrong. In fact very wrong. PPC plays a key…

Advertise Online – But Where! – Part 2

21.2.2009 by Stephen McNamara

A week on from my first blog on debating the value of online advertising, I have done some more thinking and some more reading and come up with an answer to the question of where to advertise online. The answer…

Google’s Brand is Damaged by Negotiable Principles

22.1.2009 by Mother Superior

As a brand name Google is arguably unmatched in the world. The fact that the proper noun has become a commonly used verb – ‘googled’- says it all. But while a brand can be the most recognisable in its particular…

Interflora to Sue Over Google AdWords Tactics

10.12.2008 by Mother Superior

Interflora has become the first trademark holder to challenge Google’s Adword policy of allowing companies to bid on rivals’ trademarked terms. The US flower delivery giant has issued a lawsuit in the UK courts citing the UK Trade Marks Act…

Yahoo Too Proud for Microsoft’s Advances

18.4.2008 by Mother Superior

What is it about Microsoft that it seems no one wants to play with them? The global computing giant has issued an unsolicited $43 billion offer to buy Yahoo but the online portal seems to be willing to do almost…

Microsoft Opens up the Search Market?

6.2.2008 by Mother Superior

It has been almost a week since Microsoft put a deal on the table for Yahoo! to consider. While we don't seem to be hearing much yet from Jerry Yang and his board of directors the rest of the industry…

Overseas Invasion Targets UK Consumers

5.9.2007 by Mother Superior

As a hosting provider UKFast gets a glimpse of the way the online industry is developing slightly ahead of other businesses. Quite often it's easy to spot which areas of the net will grow fastest or which are levelling off.…

Power to the Privacy Advocates – or is it?

24.7.2007 by Mother Superior

We should all be pleased that the five big search engines have now shown a commitment to reducing the length of time that they retain potentially sensitive data about their users. Microsoft and Yahoo! announced their intentions this week, which…