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Is Responsive Web Design Really ‘Responsive’?

26.11.2012 by Alice Cullen

The rising popularity of mobile shopping has seen increased pressure on businesses to present their sites within a mobile-friendly format, resulting in many a web development team embracing the concept of responsive web design (RWD). By optimising online content to accommodate the range of devices each with a different screen size, research has shown enhanced user engagement – resulting in enhanced profits. But is this type of design really as responsive as it claims to be? Despite the belief that RWD should be a universal ideology, there are several factors to both sway and repel organisations from adopting the principle.…

#Trending Tech – Responsive Web Design

20.7.2012 by Alice Cullen

With web-browsing habits changing as smartphone and tablet use increases, how do websites keep up? The answer: responsive web design. What is it? Responsive web design (RWD) was created by web dev Ethan Marcotte and gives websites a flexible foundation,…