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Sarah UKFast | Account Manager

Capturing the Millennial Vote With Video

8.2.2008 by Mother Superior

In the film Wag The Dog, Robert De Niro is a spin-doctor drafted in by the US Government in a time of crisis. The President has been accused of sexual misdemeanours with a firefly girl and it's about to hit the news just weeks before Election Day. De Niro needs a diversion and he turns to Dustin Hoffman's Hollywood producer to create him a war - something that will unite the American people behind their leader. The information is delivered to the people via TV and newspaper. In the end, the President is re-elected and the manufactured war actually turns…

Direct Response Marketing is Big for B2B

20.4.2007 by Mother Superior

The Direct Marketing Association in the US has done its first major survey focussed on the b2b sector, discovering that the biggest single area of spend is direct response communications. The most interesting finding for me is that the US…

Will PR Need Journalists in 5 Years Time?

11.7.2006 by Mother Superior

An interesting question came up last week at the CIPR Northern Conference in Leeds. Julia Hobsbawn had just been talking about how new media has changed the landscape in terms of reporting news and the rise of the columnist within…

Podcasting From the CIPR

29.6.2006 by Mother Superior

I'm starting to look forward to the UKFast podcast from the Northern conference of the Chartered Institute of Public Relations on July 6th. When you think about it - podcasting is a perfect form for this kind of information exchange.…